Econsultancy Social Media And Online PR Report Finds Industry Grappling With Issues Of Engagement, Monitoring And Measurement

MARCOM PROFESSIONAL — The econsultancy Social Media and Online PR Report, sponsored by bigmouthmedia, published today, is the most exhaustive review of the industry undertaken in 2009. I received an early copy and contributed to the commentary. The 70-page report lifts the lid on client-side and agency digital programmes. It tells a story of an industry experimenting with social media programmes (typically with no dedicated budget or a small budget) and grappling with the issues of engagement, monitoring and measurement. The report is a must-read for anyone in the PR industry who aspires to remain in the PR industry. Here are some highlights...