Dunkin' Donuts Finds Success With Fan Photos

CLICKZ — Marketing at Dunkin' Donuts has certainly evolved beyond the "Time to make the donuts" guy in TV commercials of yore. In the month of January, the coffee chain held campaigns on Facebook and Twitter to highlight its winter iced coffee drinkers. It's the latest chapter for a brand that has established a slightly quirky persona for itself in social media and that speaks to a very loyal set of fans. For three weeks beginning January 11, Dunkin' Donuts' nearly 44,000 Twitter followers were encouraged to participate in its "Twinter Games," in which tweeting a specific hashtag and including requested information such as how participants like their iced coffee, entered them for a chance to win a $50 gift card...