Dow Jones Steers Marketing With Plenty Of Social Media Data: 7 Key Strategies

SUMMARY: Taking the right approach to social media will give your audience the features they love, drive more repeat traffic, and offer more data on your best customers. The wrong approach will waste time and money. Discover how Dow Jones launched Web 2.0 features and used the data they obtained to sharpen their marketing. Includes ways to avoid ineffective launches and take advantage of social media data...