Don't Compete With Your Own Fans

Don’t compete with your own fans, it’s stupid. Digitas created this group for their Flickr Vauxhall Astra campaign. To date, it’s attracted 11 members. They launched it and left it. It’s a failure (which they choose to feature on the BIMA showcase). The madness is they decided to compete with their own fans. There are 9 more successful Vauxhall groups...