Domino’s Social Media Campaign Offers Free Food To "Pizza Holdouts"
Original Source: Mashable, May 5 2010
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MASHABLE — You’ve probably spotted the Domino’s Pizza Holdouts TV commercials that highlight the pizza chain’s efforts to get everyone to try their new pizza. The company has just launched a complementary social media campaign to encourage fans to spread the Pizza Holdouts message. The goal of the game is to hunt down friends and place a "bounty" on them via the Taste Bud Bounty Hunter game...
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Execution & Case Studies:Dominos Pizza:Social Gaming:Social Media Marketing:User Engagement:Word of Mouth:


