Disney Is Twitter’s First @Earlybird Sponsor

MASHABLE — Twitter has just launched its first @earlybird exclusive offer with Walt Disney Studios. The promotion is in conjunction with today’s release of The Sorcerer’s Apprentice. U.S. @earlybird or @DisneyPictures followers can get a special 2-for-1 deal on tickets for a limited time. A free movie ticket ($12 value, at least at my local cineplex) is a pretty sweet deal and it’s also a great test case for Twitter’s new @earlybird program. On its blog, Twitter says that it has a great lineup of deals from partners like Groupon and Gilt Groupe, plus its own advertising partners...