Digital Crisis Communications - What Matters

Newsflash: you no longer have 12, 24 or 48 hours to craft a response to a crisis. #AmazonFAIL took less than 40 hours to go from from initial blog post to the print edition of the WSJ. In the “olden days” (which is when the structure of most Communications departments was configured) you did have time. You bought time as the reporter researched the story, the facts were checked, the copy edited, the plates made, the printing presses started, the newspapers trimmed and folded, loaded on trucks and delivered to your door. You literally had 12 to 48 hours. At least. Now? Your big, bad news is 140 characters away from becoming public (seconds) or perhaps a blog post away (30 minutes, or the time it takes to write a coherent email)...