Developer Spending On Facebook Ads Continues To Soar

INSIDE FACEBOOK — This summer, Zynga CEO Mark Pincus made headlines when he said that Zynga spent a “couple million dollars” on FarmVille’s launch on Facebook. At the time, we’d been heading from many developers that their Facebook Ads spends were ramping up. Now, we’re seeing the trend continuing, with no signs of slowing down any time soon. From what we hear, as many as 7 of Facebook’s top 10 performance advertisers are application developers...