Design Then Buy Your Dream Bracelet With Pandora’s Facebook App

Original Source: Inside Facebook, Oct 14 2010
Author: Sara Inés Calderón

INSIDE FACEBOOK — The Pandora Bracelet Designer application lets users design a high quality silver or gold bracelet with accompanying precious and semi-precious charms right on Facebook. Once your bracelet is complete there’s a variety of ways to interact with your design, ranging from sharing on Facebook or Twitter to purchasing the bracelet in a Pandora store. It’s a good example of how a higher-end retailer is using Facebook to create a social buying experience. The experience seems to be resonating with users, too...

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