Dell Crowdsources Its Laptop Cover Designs With Threadless

Original Source: VentureBeat, Jul 8 2010
Author: Dean Takahashi

VENTUREBEAT — Dell is announcing a deal with Threadless today where it will use designs from the T-shirt company’s crowdsourced shirts as cover art for its laptops. Threadless is a decade-old online design community where artists can submit T-shirt designs. The community then votes on the best designs and Threadless makes T-shirts out of the top six designs. The artists are paid a flat reward of $2,000 and retain non-fashion rights to the designs. They also get a $500 gift certificate for the Threadless web site, and Threadless will pay the selected artists flat licensing fees for the Dell deals...

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