Interesting Data
For Some Brands, Super Bowl Ads Yield Big Impact On Facebook And Twitter
CLICKZ — Super Bowl XLIV turned out to be the most-watched TV program in history, according to Nielsen. The distinction comes at a time of unprecedented popularity for social media platforms, particularly Facebook and Twitter. So how does the U.S.'s biggest advertising stage affect the social media footprint of participating brands? On Feb. 2, ClickZ recorded the number of Facebook "fans" and Twitter "followers" for each of the known advertisers heading into the game. A week later, our team pulled the numbers for the brands to see what kind of increases took place...
What’s Motivating The Social Relationship Between Consumers And Companies?
MARKETINGSHERPA — Summary: Working with Survey Sampling to access a nationally representative sample of consumers, this year’s Popular Media Study explores social media usage, and how it may affect the relationship people have with commercial interests...
Chart title: Why Consumers Friend or Follow Companies
What’s Working For Social Media Marketers?
EMARKETER — A September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. The most common marketing tactic used on Facebook was attempting to drive traffic to corporate materials through status updates, followed by friending customers...
Social Media And Brand Reputation Strategy
EMARKETER — An oft-cited fear of brands is that online consumers will post negative comments about them, especially on social media where opinions can be broadcast far and wide. In their "Social Media and Online PR Report," Econsultancy and bigmouthmedia explored ways marketers can combat brand bashing. Asked what their company had done to minimize negative comments in the past, nearly one-half reported having directly engaged with the consumer. The second-most-common strategy was longer-term in focus: trying to improve products and services...
Social Initiatives: B2B vs. B2C
EMARKETER — Both business-to-consumer (B2C) and business-to-business (B2B) companies are rapidly adopting social media, unable to ignore a major destination of Internet users. According to research from Business.com, however, the two types of firms have different social site usage patterns for business purposes...
