Crowdsourcing For Product Improvement

Traditionally, large companies depended on their internal and trusted resources for new product and service development. Today, the idea of companies outsourcing their R&D efforts to consumers has caught on. With the excess of online collaborative tools in the age of consumers as creators, companies are engaging with and listening to customers in entirely new ways. With easy access to loyal fans and eager customers, why not tap into the collective intelligence for product development?...