Create A Buzz: Grassroots Viral Marketing For Regular People

If you are active in social media, especially Twitter, Facebook and YouTube, then you have seen the impact of viral marketing. According to Wikipedia, viral marketing is: “A marketing technique that uses pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes…It can be word-of-mouth delivered or enhanced by the network effects of the Internet.” While it can be very powerful, it’s not easy to create a viral marketing campaign, unless you have tens of thousands of followers on Twitter, hundreds of friends on Facebook, lots of subscribers on YouTube, and a large and responsive e-mail list. Oh, and a message that gets others pumped up and excited to spread it. So how do regular people interested in creating a buzz for their products and services go about making something go viral?...