Corporate Guide For Social Media - Redux

Forbes published yet another summary of what CEOs ought to be considering as they ponder guidelines for use of social media within the company. It used to be "blogging guidelines" - many of us created them for our companies years ago - IBM, Yahoo, Ogilvy. We have since expanded ours to cover more recent platforms and behaviors like Twitter and the hyper-public status of Facebook profiles (I encourage staff to think of their Facebook presence as a professional outpost - forget trying to draw a line between "private" and professional.) Our attitude towards our team is to encourage them to communicate not discourage. We are, after all, professional communicators. Our guidlines are about empowerment...