MEDIAPOST — Crown Imports' marketing push to make Corona Light the beer of choice for active men and women aged 21 to 29 is moving into social media, with an ambitious Facebook initiative that includes featuring fans' photos on a 150-foot digital billboard in Manhattan's Times Square. The program, from the brand's digital agency of record, Pereira & O'Dell, frankly declares its goal of making Corona Light the "Most Liked Light Beer" on Facebook. The efforts to woo active young adults to sign on as fans on the brand's Facebook page span display ads, digital out-of-home, search marketing and other social media...