Consumers Slow To Embrace Social Media As Shopping Resource

COMPETE BLOG — According to a 2008 Rosetta study, in April of 2008, less than 1/3 of US e-retailers had a Facebook page. By November 2008, that number had doubled. Last quarter, Softpedia reported that 86 percent of US online retailers have a Facebook page, and they expect that number to reach 99 percent soon. With the vast majority of online retailers flocking to Facebook and other social media sites, the question I have to ask is: are consumers paying attention?...