Consumers Open to SocNet Shopping

Nearly one-third (30%) of online consumers say special sales and exclusive products would make them consider shopping on social networks, and 27% say viewing comments about items for sale would similarly encourage them, according to a survey from Volusion, conducted by Harris Interactive. The survey found that consumers are increasingly looking to social networks for advice and recommendations about online purchases and are more likely to shop on websites that are appealing and easy to use...