Consumers More Willing To Share Brand Info On Social Networks Than Previously Thought

MEDIAPOST — Tweeting the name of a product's brand on Twitter may have become one of those so-called "touchpoints" in the sales funnel that marketers try desperately to capture. It all boils down to where marketers will spend the dollars as they try to allocate budgets for next year. It may help to know that nearly half -- 48% -- of people who saw a brand's name on Twitter went to a search engine to look for the product, compared with 34% on any social network. That's according to a joint study released Thursday by Performics, the marketing arm of Publicis Groupe's VivaKi Nerve Center, and ROI Research, an analytics and technology firm...