Consumers Free To Speak Their Mind Online

EMARKETER — Brand marketers know the Internet can be a dangerous place, where they lose control of the message and consumer-created content reigns. That is partly because Internet users now have the ability to create and disseminate blog posts, tweets, reviews and homemade videos around the world. But it is also an effect of the “cyberdisinhibition” the Web provides. The anonymity of the Internet leads people to behave differently than they do face-to-face. Research from Euro RSCG Worldwide shows that nearly 43% of US Internet users feel less inhibited online, with the effect most prominent among females and users ages 25 to 54...