comScore Pairs With Flurry On Mobile App Tracking

MEDIAPOST — Fresh off announcing its merger with Pinch Media, Flurry Inc. has formed a partnership with comScore to jointly provide mobile application-tracking data. The new analytics service, offered as part of comScore's mobile media solutions, will combine the Web measurement firm's panel-based information with Flurry's real-time usage data. Through its analytics software embedded in apps by developers, Flurry collects data such as frequency and length of user sessions, a user's geographic location, and carrier versus Wi-Fi access from about two-thirds of all iPhone and Android apps...