MASHABLE — Geotoko is a simple, powerful platform for businesses, brands and agencies to run location-based contests and sweepstakes around checkins from a range of apps. Genius Idea: So, your company or agency wants to get into location-based marketing. Do you choose to focus on Foursquare? Do you check out Brightkite, Loopt or Gowalla? Could you consider doing a location campaign with Twitter? How about harnessing the power of Yelp? The makers of Geotoko think you shouldn’t have to choose; you should be able to simply and efficiently manage location-based marketing campaigns on multiple apps from a single tool...

CLICKZ — Buzzlogic is unveiling a series of new display ad units that feature content pulled dynamically from around the Web, letting advertisers play a role in connecting consumers to the information they are looking for. The new ads, called BuzzRoll, allow advertisers to select keywords that will pull in relevant content from across the Web. Links to that content scroll across the ad unit, where readers can click on them or opt to share them through Twitter, Facebook or other social media...

THE SOCIAL TIMES — Nanigans, a social ad optimization service, is offering social application and website developers real-time, pay-for-performance Facebook advertising solutions. Their system measures ad performance by examining targeted, individual responses to ad images and copy and adjusts the budget, bids, and time-of-day based on this data. This is a follow up to our video with their CEO from yesterday’s Social Developer Summit. Social application developers can pay for this service on a cost-per-install basis or cost-per-action basis...

TECHCRUNCH — Buddy Media, a company that provides social media management tools to brands, is adding a new feature, called +Global, to its Facebook management system to allow marketers to publish customized fan pages in multiple languages on Facebook. Previously, marketers managing Facebook pages for brands would have to create separate pages for each country, making the process more fragmented and the design inconsistent. The new feature allows administrators to serves unified Facebook content based on user country and language settings...

TECHCRUNCH — Seth Goldstein, the chairman and co-founder of Stickybits, described the progression of media on the Internet this morning at the Conversational Marketing Summit in New York City. In 1996, Webpages became media. In 2001, search became media. In 2005, people became media. In 2007, status updates became media. Last year, places became media. And in 2010, he predicts, objects will become media. Well, he hopes they will. Stickybits turns barcodes into threaded conversations around objects. You scan a barcode with the Stickbits app on your iPhone using the camera as a barcode scanner, then add a comment, photo, or video. The next person to scan that barcode sees your message and can leave their own...