M&A
tmpSocial Empowers Social Advertising Platform By Acquiring Social Suitcase
THE SOCIAL TIMES — Social Suitcase, a tool that provides advertisers with brand campaigns focused on engagement, monetization and brand impact, has been acquired by Traffic Marketplace to expand the tmpSocial platform. The goal here is that the tmpSocial platform will now have the ability to create campaigns that leverage offer walls, behavioural targeting and Social Suitcase’s many advertisers...
Buzzeo Acquisition Is Latest Move In Context Optional’s Facebook Business Expansion
INSIDE FACEBOOK — Context Optional acquired unwrap inc., maker of Facebook application platform Buzzeo, today in an effort to continue the development of its Page management offerings. The Palo Alto-based Buzzeo created a service for creating, managing and launching a variety of Facebook applications, primarily for e-commerce but also polls, product listings and others. The two companies noted in separate press releases that Buzzeo and Context Optional’s Social Marketing Suite are a "natural compliment" to each other...
Constant Contact Acquires NutshellMail To Move Into Social Media Marketing
MASHABLE — E-mail marketing giant Constant Contact has acquired NutshellMail, a service that lets businesses track and post updates to social media sites like Facebook, Twitter and LinkedIn via e-mail. The deal moves Constant Contact –- which went public back in 2007 -- into the world of social media marketing. The company has 350,000 business customers for its e-mail marketing service, so the idea is to now become their provider of social media tools as well...
Attensity Picks Up Biz360 For Enhanced Social Media Monitoring
VENTUREBEAT — Attensity, a data analysis company, has agreed to acquire social media monitoring software company Biz360 according to Venturewire. The company has since made an official announcement. Terms of the deal have not been released. According to Venturewire, Attensity plans to provide deeper analytics through the Biz360 platform, which have already been integrated through a previous co-selling arrangement...
Twitter Buys Tweetie, Adds Fuel To Developer Fires
GIGAOM — Just two days after comments by Twitter investor Fred Wilson made third-party Twitter developers nervous about what the company might do, those fears have become reality: The company announced Friday that it has acquired Atebits, maker of Tweetie, one of the top Twitter apps for the iPhone. According to a post by co-founder and CEO Evan Williams on the Twitter blog, the app will be renamed Twitter for iPhone and will now be free (previously, the pro version of Tweetie cost $2.99 to download). Developer Loren Brichter said on his blog that he is joining Twitter’s mobile team and will be developing Tweetie for the iPad...

