Product/Service Implementation
FarmVille Adds Facebook Credits Payment Option
MASHABLE — The Facebook platform game FarmVille now supports the Facebook Credits virtual currency. The popular online game uses two units of in-game currency: Farm Cash and Farm Coins. Previously, you could buy them with a credit card or PayPal. Now the game offers Facebook Credits as an option. Facebook Credits are the number-one option, actually. They’re the default payment choice, featured at the top of the list pictured here...
Facebook Application Developers Increasingly Using 3rd Party Facebook Ad Managers
THE SOCIAL TIMES — One of the more popular ways for Facebook application developers to drive traffic to their applications is through the use of Facebook advertisements. With relatively low CPMs, it’s often more cost effective than traditional cost per install campaigns as the users are also targeted based on profile data. Today TBG, the company behind the ONE Media Manager, is announcing two new clients: Playdom and Napster...
Federated Media Introduces OPA-Influenced Ad Formats; Promises More ‘Social Ads’
PAIDCONTENT.ORG — Social media-focused ad net Federated Media is betting that larger ad formats and the ability to easily spread ads across Facebook and Twitter will help attract more ad dollars to its member sites. FM’s new premium ad product “Ad Stamp” was partially influenced by one of the new ad formats that is being promoted by the Online Publisher’s Association...
Yelp Integrates Facebook Connect, Online Reviews Becoming Increasingly Social
The local review-sharing site Yelp has added Facebook Connect to allow users to easily share local business reviews with their friends on Facebook. Yelp allows anyone to submit a review for any local business, from restaurants to shoe stores to mechanics. Once you’ve registered and written a review, you’ll now have the option of using Facebook Connect to post the review to your Facebook page so your friends will see it in their feeds. You can set up an automatic posting feature to pull every review you write over to Facebook, or choose to post only certain reviews...
MSN Picks WetPaint To Add A Fresh Coat To Its Entertainment Pages
MSN had a bit of a problem. It had the popular entertainment area of its service, where movies, musical acts, and other things in pop culture have pages filled with content for fans. But the problem was that paying people to populate these sites with content was expensive. And since it’s the fans that want to see it, why not let them help out to build the site? That’s why MSN is now partnering with WetPaint, the simple website building platform, to power new entertainment sites. Two dozen such sites are set to be launched over the next few months...

