CLICKZ — Following the footsteps of analytics firms, e-mail companies have begun offering products to help marketers manage and track social media campaigns. This week, Responsys joined StrongMail and others in unveiling tools for coordinating things like e-mail, Facebook, Twitter, and mobile campaign management and reporting. The connection across these channels: CRM and direct marketing...

ALL FACEBOOK — If you run a business and know the value of promotional campaigns on Facebook but have been stopped by the logistics, legal aspects and costs, you might want to check out Wildfire Interactive’s Promotion Builder application. The service, which has now been integrated with Publisher’s Clearing House’s new PCH Boost API for sweepstakes handling, is a great solution for instantly walking Facebook’s prohibitive promotional terms. Through an exclusive partnership between Wildfire and PCH, you have access to an SMM (Social Media Marketing) platform with multiple business benefits, including the ability to setup and publish promotional campaigns quickly...

VENTUREBEAT — ThreatMetrix is announcing today that it has launched the ThreatMetrix Fraud Network, a service that protects e-commerce companies and social media firms from online fraud. The service can recognize devices -- computers, laptops or phones -- that are being used to log into a site. It associates some 200 characteristics of the device with a user and then decides whether there is any fraud involved. Then it helps the customer decide whether to proceed with transactions related to payments, logins, or the creation of new accounts...

MASHABLE — At last night’s "Bigg Digg Shindigg" in Austin, TX, Digg CEO Jay Adelson briefly revealed plans for a massive overhaul of the social news site. This morning, I had an opportunity to chat with Adelson in-depth about the new Digg and what users, publishers, and the web as a whole should expect. To sum it up, Adelson says the new strategy will "enable social curation of all the world’s content and the conversation around it." To get there though, has re-built its entire site from the ground up, with dramatic changes that will be rolled out over the coming weeks and months...

INSIDE FACEBOOK — WildTangent is continuing its foray into Facebook and social gaming, now providing brand-advertising offers on developer Playdom’s Facebook app, Tiki Farm. The tropical island farming game is beginning to feature brands that sponsor particular existing virtual goods in the game. Instead of a user paying for the good, they watch a video or somehow engage with an ad to get it. The first available is an orange tree, sponsored by Herbal Essence. Although WildTangent has been offering a variety of sponsored advertising services for casual games, massively multiplayer online games, and other web-based games, it began focusing on tighter integration of virtual goods recently with the launch of BrandBoost...