Analysis/Review
Pay With A Tweet: Making Money From Twitter The Old Fashioned Way?
E-CONSULTANCY.COM — While Twitter has consistently struggled to make a monetisation strategy stick, third party developers may have hit on a solution: haggling. With paid tweets and trending topics, Twitter has flirted with the idea that buzz can be charged for, but not as directly as a new system devised by NYC marketers Christian Behrendt and Leif Abraham. Clearly, the pair saw no revenue in Twitter, so have instead directly targeted the tweet itself. Their ‘Pay with a Tweet’ system is at heart a barter economy. Download a song or information, or purchase retail goods. When it’s time to pay, use a tweet...
Analyzing Forrester’s Wave Report On Listening Platforms
VISINSIGHTS — I’ve been reading and participating in Forrester "Wave" reports for years and it’s always interesting to see how people react to the vendor technology evaluations in these reports. Sure, it’s always great to be selected as one of the companies to participate and we are certainly thrilled to continue to be ranked as one of the top providers in the industry, but for me the real value of the Wave Report goes far beyond which companies were named "Leaders" and "Strong Performers." The inside information and trend data collected and synthesized by the lead analyst, in this case the extremely knowledgeable Zach Hofer-Shall, is usually as valuable, if not more, than designated vendor bragging rights for the next 12 months...
Appbistro Page App Marketplace Launches A Q&A For Page Administrators
INSIDE FACEBOOK — Appbistro, an application that provides a marketplace for Pages, launched a new Q&A site yesterday to help admins get responses to their questions about managing Facebook Pages. Announced in a blog post, the product known as Answers lets users pose questions to be answered by fellow users or a member of Appbistro’s assembled team of social media consultants. The system is powered by the Qhub Q&A site generator and currently includes questions like, "How do you remove application tabs?" and "How can I change my Page type?" Answers helps remedy the lack of an existing interactive knowledge base for Page admins and others who work in the Facebook ecoysystem...
App Lets Brands Add Groupon-Like Deals To Facebook Pages
MASHABLE — Wildfire, makers of promotional tools for brands on Facebook, is releasing a new application that lets marketers and brands turn their Facebook Page or website in to a deal hub. The new application is called Group Deals, and it is designed to be like a do-it-yourself Groupon add-on to Facebook Pages and company websites via Facebook Connect. Wildfire users can create and define their own deal-a-day style promotions, which will allow interested brand fans to purchase the deals via their PayPal accounts...
WeShop Blends Q&A With Purchase Data To Socialize Shopping History
TECHCRUNCH — WeShop is hoping to shake up the online shopping space with its platform that allows consumers to share purchase information on a free and anonymous basis. In private beta, WeShop allows consumers to pool their purchasing information which is available to other WeShop members. WeShop then analyzes and sells this data for vendors. Here’s the catch-consumers have to give WeShop access to your e-mail account or your credit card number. That way, when you use your credit card for a purchase or if you buy something online and receive an email receipt, WeShop will flag it and insert it into your profile...

