Coca-Cola Uses Photo-Recognition App To Promote Zero

INSIDE FACEBOOK — Coca-Cola is trying to get consumers thinking that its flagship soft drink has a twin in its sugar-free version, Coca-Cola Zero. So it has launched a Facebook app called Facial Profiler that tries to use Facebook user’s photos to match people with their look-alikes on the site. This is a clever take on the sort of photo-matching analysis already used by everybody from law enforcement to a range of other Facebook photo-sorting apps. Here’s how the app works -- and how it promotes Coke’s campaign...