Coca-Cola Launches Super Bowl Ads With Facebook Virtual Gifts

VIRTUAL GOODS NEWS — Today soft drink giant Coca-Cola announced that it would be promoting the launch of its new Super Bowl ads with a free branded virtual gift campaign on Facebook. The new campaign is called Open Happiness and allows users to send virtual Coke bottles to their Facebook friends. For every virtual gift sent, Coca-Cola will make a $1 donation to the Boys & Girls Clubs of America. Users who send a virtual gift will get to watch 20-second sneak previews of the new Coca-Cola Super Bowl ads...