Coca-Cola Launches Sponsorship Inside Popular Facebook Application LivingSocial

While many big brands have been building custom applications on the Facebook Platform, many have also been engaging with large audiences through sponsored integrations with Facebook applications. The latest is from the most valuable brand in the world: Coke. Coca-Cola and MediaVest have partnered with appssavvy to develop a marketing campaign inside the already-popular Living Social, giving the drink company exposure to the more than 17 million monthly users of the Facebook application which has become popular for its “pick 5″ lists that users often share with friends...