Coca-Cola Campaign Sends 3 Bloggers Around World

FORBES.COM — Coca-Cola Co. is launching a new social media push that will send three bloggers to more than 200 countries in a year to uncover what makes people happy, as part of the soft drink maker's "Open Happiness" campaign. The effort, dubbed "Expedition 206," marks another venture by a big-name brand to delve deep into social media. Such efforts, which include blogging, posting updates on Twitter and adding videos to YouTube, can generate talk by consumers and sales, companies hope...