CMOs Seek Better Metrics For Social Media-Revenue Linkage

MARKETING CHARTS — More than eight in 10 (81%) CMOs expect to link up to 10% of their annual revenues to their social media investment in 2010, up from just 44% in 2009, according to a survey on social measurability conducted by Bazaarvoice and The CMO Club. The survey, which was fielded among members of The CMO Club with both domestic and global P&L responsibility, found that social media measurement will become universal in 2010 as top-level marketing executives continue to invest more in social media and focus their social initiatives on driving revenue...