CMO 2.0 Influencer Conversation With Dan Ariely, Author And Professor In Behavioral Economics At Duke University (Podcast)

My CMO 2.0 Influencer Conversation with behavioral economist Dan Ariely, who is also the author of one of my favorite books, Predictably Irrational, was particularly insightful and instructive. Dan started the conversation by talking about his past, and how a life changing event - having about 70% of his body burned by a magnesium bomb that detonated close to him - led him on a path of human experimentation. We quickly moved to one of my favorite topics - how people make decisions either in a market framework or a social framework, and how mixing the two, which inevitably happens in the world of business, is not a good idea...