Chevrolet Blends Mobile And Desktop Augmented Reality At SXSW

READWRITEWEB — Everyone has been talking about how this year's SXSW will be the "year of location" as Foursquare and Austin-based Gowalla go head-to-head in a location-based battle royale. Location, however, is not the only emerging technology that will be on display in Austin; American auto maker Chevrolet announced it will be debuting new augmented reality promotions at SXSW this year. Festival attendees can download the Chevy iReveal application on the iPhone which will allow them to participate in a scavenger hunt-like game that blends augmented reality with location-based functions...