Chase’s Facebook Charity Donation App Is Growing Like A Social Game

INSIDE FACEBOOK — Chase, the financial services conglomerate, started a Facebook campaign two weeks ago, asking users to tell it how to donate $5 million to charity. To do so, it had Context Optional build it a full-featured application, Chase Community Giving. The app has reached more than 844,000 monthly active users as of today -- fast growth by any standard. It’s almost as if the app is a social game, although the dynamics are different, and the app has most likely used ads and a wide variety of other marketing efforts to grow...