Challenges For Social Marketers In 2010

MARKETING TODAY — Most bloggers right about now are publishing their predictions for 2010. A few good ones I’ve seen are from JiWire and MediaPost. Rather than offer my predictions I’m going to focus on what challenges I see for Brand marketers in 2010 as Social Media continues to make headway in Marketing plans. [Caveat: These challenges are from the perspective of a large, global company that has complicated organizational structures.  A smaller brand may be closer to partner groups and cross group collaboration may not be as big a struggle]...