Caveat Emptor: Do You Know Enough To Buy Or Hire Social Media Expertise?

Caveat Emptor is Latin for "Let the buyer beware." It is a call for purchasers to become informed and use due diligence before completing a transaction. If you're a marketer, this is a call you should take very seriously before contracting with a Social Media agency or hiring a Social Media specialist. Care is required if you don't want your brand to end up in the headlines for the wrong reason, as has European furniture maker Habitat...