Case Study: A Marketing Icon's Facebook Journey

IMEDIA CONNECTION — When Aflac decided to expand its horizons by branching into new media, two things were certain. First, it is a solid company with a great corporate icon. That's the good news. Second, it needed a plan to reach the millions of people whose exposure to information increasingly comes through social media and the internet. That was the challenge. And what a challenge it is. With the Aflac Duck, the company has a marketing rock star that can sit comfortably at both the pop icon table and in the board room. The Duck has personality, verve, and is more than ready to bring his pluckiness to places he has never been before...