Carlsberg: The Secret Ad (And Sharing Their Secrets Of Social Media Marketing On Facebook)

BIZ GROWTH NEWS — You might have seen the new advert for Carlsberg in Ireland called ‘The Secret’. It is based on a true story from 1883, where Carlsberg scientist Professor Emil Hansen discovered the method of isolating pure yeast culture. I was approached by their PR company about the new advert and have written about it over at YouTube. However you might also have seen Carlsberg in Facebook and so I took the opportunity to learn more about their use of Facebook as part of their social media marketing programme – thanks to Kate Fitzgerald of WHPR who helped me with this interview. I hope this provides you with some insights for how you can use a Facebook page to connect to your audience...