BzzAgent's Dave Balter Offers Word-of-Mouth Advice (Video)

"Ever since Hotmail appeared on the scene and showed that one consumer can influence many, many others, brands have been chasing the kind of viral explosion that catapulted the Numa Numa dance to web glory," wrote Dave Balter in his new book The Word of Mouth Manual Vol. II. Dave is the founder of BzzAgent.com, a company providing word-of-mouth services for hundreds of major brands. A recent guest of HubSpot TV, Dave offered insights into the pure word-of-mouth aspect of marketing. If you have questions about the new face of content promotion, advertising and blogging, read through Dave's thoughts on these subjects...

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