Buzzcast #71: Scott Monty / Ford Motor Company (Video)

Original Source: Vanksen|Culture Buzz, Jun 2 2009
Author: C. Werle

Scott Monty is head of social media for Ford Motor company. In this interview he explains how Ford recognized that is was strategically important for them to be a leader in digital communication and that they needed to keep pace of what’s going on externally...

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