Burberry Checks Out Crowdsourcing With The Art Of The Trench

THE GUARDIAN — If you want to reach out to a younger generation, social media is the way to go, as British fashion company Burberry shows. The brand has just launched a website, The Art of the Trench, showing everyday people wearing Burberry trench coats. The company invites photographers and trench coat owners to participate and will then add the best of the submitted shots to add to the site. Users can then comment on and share photos, with the site linking directly to Facebook Connect...