Building On 2009’s Innovative Consumer Brand Social Media Campaigns

DIGITAL INFLUENCE BLOG — 2009, defined by the deep recession, forced consumer brands to do more with much less. However, this stressful environment drove marketers to try non-traditional and less expensive channels, fostering the development of some unique engagement programs in social media. In this series of posts, I’ll revisit a few of the more interesting campaigns from the past year and explain how these programs can guide our 2010 engagement strategies...