Building And Sustaining Brand Communities

THE COMMUNITY ROUNDTABLE — If imitation is the sincerest form of flattery, having a few wicked smart people take what we’ve done and elaborate on it is… amazing. We are always very impressed with the quality of thinking and communication done by the community management team at Radian6 – led by David Alston & Amber Naslund – now with additional strength from Lauren Vargas, Teresa Basich, and Katie Morse. They have done a tremendous job of advocating on behalf of community management and share our passion for its growth as a discipline. A lot of people are just exploring what community management means and Radian6 has put together a fantastic eBook on the topic – Building and Sustaining Brand Communities. It covers a lot of ground, including...