BrandWatch Tracks Your Brand's Online Reputation

I'll never forget my online correspondence with Comcast's Frank Eliason earlier this year. The small Twitter message I sent chronicling my woes in setting up my new Internet connection got an immediate reaction from him. As "Director of Digital Care" for Comcast, Eliason frequently goes above and beyond the call of duty by tracking and responding to nearly all mentions of his company on social networks and blogs (you can track his efforts here). Most companies don't have a Frank though, and in a time when layoffs mean deep cuts in staffing, sometimes it's the customer service that gets the axe first. To help take some of the pressure off of trying to stay on top of online reputation there's a tool called BrandWatch that does the work for you...