Branded Communities Have Yet To Evolve, Study Shows

ZDNET — For all of the talk about branded communities and their importance to major brands, a recent study by marketing firm ComBlu shows that many brands have yet to truly evolve their community strategies, or even efficiently integrate communities with social networking. The study, called "State of Online Branded Communities," analyzed 45 major brands in nine different industries. In order to qualify for the study, these brands had to be considered a large enterprise and a leader in their respective industries...