BlogWell Aha! #6: Social Media Strategy From Molly Schonthal Of Nokia (Video)

Molly Schonthal's big idea: "It's a dialogue, not an advertisement." Molly explains in her presentation that, for the world’s largest manufacturer of cell phones, 'connecting people' is much more than a tag line -- it's a focus of business. Social media communication is a top priority for Nokia, both internally and externally -- and they believe in a system that places the individual first and the corporation second, and through their network of blogs, they encourage social media users to engage in a dialogue rather than promote a traditional corporate presence...