BlogWell Aha! #2: Social Media Strategy From Nestor Portillo Of Microsoft (Video)

Nestor Portillo's big idea: "Let the people who are using your products help you improve them." In his presentation, Nestor describes how to capture the voice of your customers and incorporate it into your product or service by engaging influencers and using social media analytical tools, as well as how letting fans share feedback improves customer loyalty...

BlogWell New York Social Media Case Study: Microsoft, presented by Nestor Portillo from GasPedal on Vimeo.