Big Brands Making Improvements Based On What Customers Say Online

HUBSPOT INBOUND INTERNET MARKETING BLOG — Today, I received further proof that social media is becoming even more sticky among businesses. The Wall Street Journal reports that major brands like IBM and Harrah’s are "sifting web chat for marketing inspiration" and channeling it back into their advertisements and website content. According to the Wall Street Journal article, IBM used web searches and social media tools like YouTube and Twitter to unearth what their customers were saying about their brands. In the article, Jean-Philippe Maheu, chief digital officer at Ogilvy attributes real-time technology as a major factor to why big brands are monitoring social media conversations more frequently...