Best Practices In Member Engagement

THE COMMUNITY ROUNDTABLE — Member engagement is one of the key responsibilities of social media and community managers but it is one of the hardest responsibilities to understand and improve. There is no playbook that has the ‘right’ and ‘wrong’ ways to encourage engagement and what works for some communities is completely wrong for others. In this respect having an understanding of user experience and the psychology of engagement is incredibly useful. I particularly like BJ Fogg’s model with three primary vectors...