Ben & Jerry's, Sunkist, Indy Jones Unwrap Facebook's 'Gift of Gab'

Since February 2007, Facebook has made available hundreds of virtual items from its online gift shop. Most cost $1 to send, but advertisers will often foot the bill, especially if it is part of a larger campaign. The social networking site's take on brand marketing has created quite a buzz due in part to its ability to leverage the power of consumers...