Back To Basics: The Strategy Team & Goal Definition

ONLINE COMMUNITY REPORT — As I mentioned in my previous post, the recommended first step in developing (or refining) your organization's online community strategy is to answer the question: What are you, as an organization, trying to accomplish? I acknowledge that this is a simple, but loaded, question. Answering the question of Organization intention is 1/2 of the equation for a successful community strategy. The other half of the equation is understanding community member's needs and predisposition, which I cover in this next post in the strategy series...