B2B Marketers To Increase Social Spend

Original Source: eMarketer, Nov 25 2009
Author: eMarketer

EMARKETER — BtoB magazine’s "2010 Outlook" indicates social media marketing will be of rising importance for business-to-business (B2B) marketers. Website, e-mail and search spending were at the top of the list for online tactics to increase, but social media was not far behind. Six in 10 B2B marketers planned to up spending on social in 2010...

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